We focus on environmentally friendly and health conscious products.  It is our goal to put everything you will need in one place so that it will be easy for you to choose to purchase only those things that are good for the planet and good for you and your family.  We search in Canada and then beyond for companies that do actually live up to their claims, then we test the products ourselves and research the ingredients to ensure that they meet our very high standards.  You can rest assured that if you found it at What's In Store, it is environmentally friendly, health conscious and not tested on animals.

It is our committment to you and to our own family!  We don't ever intend to let anyone down!

Thank you for making a difference by choosing to educate yourself and take steps, big or small, to be part of the solution!